About the project
This is without a doubt our biggest case story to date.
With over 70 million views, our debut campaign as an anime studio converted a massive number of players to League.
This campaign it was so successful that the company continued running the ad for years without interruption.
The ad was regionalized into several languages and the success was repeated everywhere.
Many ads were inspired by our video from then on, adopting a language and look that mirrored the audience.
Riot Games Brazil
League of Legends
PRODUCER: Leonardo Viotti
EXECUTIVE PRODUCER: Nathalia Lelis
STORYBOARDS & ANIMATICS: Rick.Bezos
ANIMATION TEAM: Rick.Bezos
BACKGROUND PAINT: Rick.Bezos